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Fundamentally, however there are three basic objectives of promotion. These are:
To present information to consumers as well as others.
To increase demand.
To differentiate a product.
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.
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